diff --git a/rules.d/60-persistent-storage.rules b/rules.d/60-persistent-storage.rules
index 64a24091964..18588e4c454 100644
--- a/rules.d/60-persistent-storage.rules
+++ b/rules.d/60-persistent-storage.rules
@@ -59,14 +59,20 @@ KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", SUBSYSTEMS=="scsi", ATTRS{type}==
 # Run ata_id on non-removable USB Mass Storage (SATA/PATA disks in enclosures)
 KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", ATTR{removable}=="0", SUBSYSTEMS=="usb", IMPORT{program}="ata_id --export $devnode"
 
-# Fall back usb_id for USB devices
-KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", SUBSYSTEMS=="usb", IMPORT{builtin}="usb_id"
+# Also import properties from usb_id for USB devices
+KERNEL=="sd*[!0-9]|sr*", SUBSYSTEMS=="usb", IMPORT{builtin}="usb_id"
 
 # SCSI devices
 KERNEL=="sd*[!0-9]|sr*", ENV{ID_SERIAL}!="?*", IMPORT{program}="scsi_id --export --whitelisted -d $devnode", ENV{ID_BUS}="scsi"
 KERNEL=="cciss*", ENV{DEVTYPE}=="disk", ENV{ID_SERIAL}!="?*", IMPORT{program}="scsi_id --export --whitelisted -d $devnode", ENV{ID_BUS}="cciss"
 KERNEL=="sd*|sr*|cciss*", ENV{DEVTYPE}=="disk", ENV{ID_SERIAL}=="?*", SYMLINK+="disk/by-id/$env{ID_BUS}-$env{ID_SERIAL}"
 KERNEL=="sd*|cciss*", ENV{DEVTYPE}=="partition", ENV{ID_SERIAL}=="?*", SYMLINK+="disk/by-id/$env{ID_BUS}-$env{ID_SERIAL}-part%n"
+# Previously, ata_id in the above might not be able to retrieve attributes correctly,
+# and properties from usb_id were used as a fallback. See issue #24921 and PR #24923.
+# To keep backward compatibility, still we need to create symlinks based on USB serial.
+# See issue #25179.
+KERNEL=="sd*|sr*|cciss*", ENV{DEVTYPE}=="disk", ENV{ID_USB_SERIAL}=="?*", SYMLINK+="disk/by-id/usb-$env{ID_USB_SERIAL}"
+KERNEL=="sd*|cciss*", ENV{DEVTYPE}=="partition", ENV{ID_USB_SERIAL}=="?*", SYMLINK+="disk/by-id/usb-$env{ID_USB_SERIAL}-part%n"
 
 # PMEM devices
 KERNEL=="pmem*", ENV{DEVTYPE}=="disk", ATTRS{uuid}=="?*", SYMLINK+="disk/by-id/pmem-$attr{uuid}"
diff --git a/src/udev/udev-builtin-usb_id.c b/src/udev/udev-builtin-usb_id.c
index d94718f4680..847c2b8316b 100644
--- a/src/udev/udev-builtin-usb_id.c
+++ b/src/udev/udev-builtin-usb_id.c
@@ -427,21 +427,52 @@ fallback:
         if (!isempty(instance_str))
                 strpcpyl(&s, l, "-", instance_str, NULL);
 
-        udev_builtin_add_property(dev, test, "ID_VENDOR", vendor_str);
-        udev_builtin_add_property(dev, test, "ID_VENDOR_ENC", vendor_str_enc);
-        udev_builtin_add_property(dev, test, "ID_VENDOR_ID", vendor_id);
-        udev_builtin_add_property(dev, test, "ID_MODEL", model_str);
-        udev_builtin_add_property(dev, test, "ID_MODEL_ENC", model_str_enc);
-        udev_builtin_add_property(dev, test, "ID_MODEL_ID", product_id);
-        udev_builtin_add_property(dev, test, "ID_REVISION", revision_str);
-        udev_builtin_add_property(dev, test, "ID_SERIAL", serial);
+        if (sd_device_get_property_value(dev, "ID_BUS", NULL) >= 0)
+                log_device_debug(dev, "ID_BUS property is already set, setting only properties prefixed with \"ID_USB_\".");
+        else {
+                udev_builtin_add_property(dev, test, "ID_BUS", "usb");
+
+                udev_builtin_add_property(dev, test, "ID_MODEL", model_str);
+                udev_builtin_add_property(dev, test, "ID_MODEL_ENC", model_str_enc);
+                udev_builtin_add_property(dev, test, "ID_MODEL_ID", product_id);
+
+                udev_builtin_add_property(dev, test, "ID_SERIAL", serial);
+                if (!isempty(serial_str))
+                        udev_builtin_add_property(dev, test, "ID_SERIAL_SHORT", serial_str);
+
+                udev_builtin_add_property(dev, test, "ID_VENDOR", vendor_str);
+                udev_builtin_add_property(dev, test, "ID_VENDOR_ENC", vendor_str_enc);
+                udev_builtin_add_property(dev, test, "ID_VENDOR_ID", vendor_id);
+
+                udev_builtin_add_property(dev, test, "ID_REVISION", revision_str);
+
+                if (!isempty(type_str))
+                        udev_builtin_add_property(dev, test, "ID_TYPE", type_str);
+
+                if (!isempty(instance_str))
+                        udev_builtin_add_property(dev, test, "ID_INSTANCE", instance_str);
+        }
+
+        /* Also export the same values in the above by prefixing ID_USB_. */
+        udev_builtin_add_property(dev, test, "ID_USB_MODEL", model_str);
+        udev_builtin_add_property(dev, test, "ID_USB_MODEL_ENC", model_str_enc);
+        udev_builtin_add_property(dev, test, "ID_USB_MODEL_ID", product_id);
+        udev_builtin_add_property(dev, test, "ID_USB_SERIAL", serial);
         if (!isempty(serial_str))
-                udev_builtin_add_property(dev, test, "ID_SERIAL_SHORT", serial_str);
+                udev_builtin_add_property(dev, test, "ID_USB_SERIAL_SHORT", serial_str);
+
+        udev_builtin_add_property(dev, test, "ID_USB_VENDOR", vendor_str);
+        udev_builtin_add_property(dev, test, "ID_USB_VENDOR_ENC", vendor_str_enc);
+        udev_builtin_add_property(dev, test, "ID_USB_VENDOR_ID", vendor_id);
+
+        udev_builtin_add_property(dev, test, "ID_USB_REVISION", revision_str);
+
         if (!isempty(type_str))
-                udev_builtin_add_property(dev, test, "ID_TYPE", type_str);
+                udev_builtin_add_property(dev, test, "ID_USB_TYPE", type_str);
+
         if (!isempty(instance_str))
-                udev_builtin_add_property(dev, test, "ID_INSTANCE", instance_str);
-        udev_builtin_add_property(dev, test, "ID_BUS", "usb");
+                udev_builtin_add_property(dev, test, "ID_USB_INSTANCE", instance_str);
+
         if (!isempty(packed_if_str))
                 udev_builtin_add_property(dev, test, "ID_USB_INTERFACES", packed_if_str);
         if (ifnum)