diff --git a/src/api/mod.rs b/src/api/mod.rs
index dc8ae20..559eb3c 100644
--- a/src/api/mod.rs
+++ b/src/api/mod.rs
@@ -151,6 +151,19 @@ impl VikunjaAPI {
         })
     }
 
+    pub fn new_label(&self, title: &str, description: Option<&str>, color: Option<&str>) -> Label {
+        let resp = self.put_request(
+            "/labels",
+            &serde_json::json!({
+                "title": title,
+                "description": description,
+                "hex_color": color
+            }),
+        );
+
+        serde_json::from_str(&resp).unwrap()
+    }
+
     // tasks
     pub fn get_task_page(&self, page: usize) -> Vec<Task> {
         let resp = self.get_request(&format!("/tasks/all?page={page}"));
diff --git a/src/args.rs b/src/args.rs
index f5257fb..eb2ebf2 100644
--- a/src/args.rs
+++ b/src/args.rs
@@ -36,10 +36,21 @@ pub fn get_args() -> clap::ArgMatches {
             command!()
                 .name("label")
                 .about("Manage labels")
-                .subcommand(command!().name("ls").about("List all labels")),
-            // todo : label new
-            // todo : label rm
-            // todo : label <label> <task>
+                .subcommand(command!().name("ls").about("List all labels"))
+                .subcommand(
+                    command!()
+                        .name("new")
+                        .about("Create a new label")
+                        .arg(
+                            arg!(-c --color <color> "HEX Color Code for the label").required(false),
+                        )
+                        .arg(
+                            arg!(-d --description <description> "Description for the label")
+                                .required(false),
+                        )
+                        .arg(arg!(<title> "Label title").required(true)),
+                ), // todo : label rm
+                   // todo : label <label> <task>
         )
         .subcommand(
             command!()
diff --git a/src/main.rs b/src/main.rs
index 03119dd..ab232ef 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -29,7 +29,17 @@ fn main() {
             Some(("ls", _)) => {
                 ui::print_all_labels(&api);
             }
-            Some(("new", new_label_arg)) => {}
+            Some(("new", new_label_arg)) => {
+                let description: Option<&String> = new_label_arg.get_one("description");
+                let color: Option<&String> = new_label_arg.get_one("color");
+                let title: &String = new_label_arg.get_one("title").unwrap();
+
+                api.new_label(
+                    title.as_str(),
+                    description.map(|x| x.as_str()),
+                    color.map(|x| x.as_str()),
+                );
+            }
             _ => {
                 // todo : label tasks
             }
diff --git a/src/ui/mod.rs b/src/ui/mod.rs
index de714d7..86db255 100644
--- a/src/ui/mod.rs
+++ b/src/ui/mod.rs
@@ -66,7 +66,7 @@ pub fn time_since(event: DateTime<Utc>) -> String {
 }
 
 fn print_label(label: &Label) {
-    let color = hex_to_color(&label.hex_color).unwrap();
+    let color = hex_to_color(&label.hex_color).unwrap_or(Color::Reset);
     print_color_bg(color, label.title.trim());
 }