diff --git a/builtin/pull.c b/builtin/pull.c
index 7e3c11ea63..a39bb0a11f 100644
--- a/builtin/pull.c
+++ b/builtin/pull.c
@@ -112,7 +112,7 @@ static struct option pull_options[] = {
 	/* Options passed to git-merge or git-rebase */
 	OPT_GROUP(N_("Options related to merging")),
 	{ OPTION_CALLBACK, 'r', "rebase", &opt_rebase,
-	  N_("false|true|preserve"),
+	  "false|true|preserve",
 	  N_("incorporate changes by rebasing rather than merging"),
 	  PARSE_OPT_OPTARG, parse_opt_rebase },
 	OPT_PASSTHRU('n', NULL, &opt_diffstat, NULL,